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Press release Communiqué de presse

August 15, 2017 15 August, 2017

Sernova Retains FronTier Merchant Capital for North America Investor Relations and Marketing

Sernova Engages IR and Marketing Firm as Anticipated Event-Driven Catalysts Approach

LONDON, ONTARIO – (Marketwire – Tuesday August 15, 2017) – Sernova Corp. (TSX-V: SVA) (OTCQB: SEOVF) (FSE: PSH), a leading clinical stage regenerative medicine company, is pleased to announce that it has engaged FronTier Merchant Capital Group to provide North American investor relations (IR) and strategic marketing services to the financial community and media across North America with the goal to build shareholder value.

Sernova President and CEO Dr. Philip Toleikis commented, "We are pleased to select FronTier Merchant Capital to work with us and serve as our North American investor relations advisors. FronTier’s extensive expertise and experience with impactful media channels and reach into the investment community is expected to greatly enhance the scope and quality of our domestic and US investor relations programs through strategic messaging and investor outreach.”

Using its extensive network, comprised of financial industry professionals, active investors and marketing service providers, FronTier will help to effectively communicate Sernova’s investment potential and corporate vision. With important anticipated catalysts such as near term initiation of a US clinical trial of its Cell Pouch technologies, expanding pharma collaborations, and subsequent expected upgrade of its US listing to a senior exchange, FronTier will assist the company by increasing market awareness through financial market communications, including facilitating in-person introductions for the company with institutional and retail brokers in Canada and throughout the United States, and through media distribution on national television, radio and multiple on-line channels. FronTier has offices in Toronto, Montreal and Calgary.

Under the terms of the engagement, FronTier has been retained for a 12-month period at $80,000 per annum plus direct expenses.

In other developments, Sernova’s board of directors has approved an amendment to the company’s Option Plan & Deferred Share Unit Plan (the “Amended Plan”) to increase the maximum number of Deferred Share Units (“DSUs”) issuable by an additional 660,222 DSUs to a maximum of 1,975,000 DSUs.

Further to the Amended Plan, Sernova has granted 3,735,000 stock options to certain officers, employees and consultants of the company, each such option being exercisable into a common share at a price of $0.25 per share for a period of 10 years, and conditionally granted 900,000 DSUs to its board of directors. The DSU grants are subject to the company obtaining shareholder approval and TSX Venture Exchange approval.

About Sernova

Sernova Corp is a clinical stage leading regenerative medicine Company developing medical technologies for the treatment of chronic debilitating metabolic diseases such as diabetes, blood disorders including hemophilia, and other diseases treated through replacement of proteins or hormones missing or in short supply within the body. Sernova is developing its Cell Pouch System, an implantable medical device and therapeutic cells (donor, xenogeneic or stem cell derived therapeutic cells). Sernova’s Cell Pouch System, following implantation, is thought to form a vascularized tissue environment for the housing and long-term survival and function of therapeutic cells. Following transplantation of cells it is believed the device, through its design does not result in fibrosis, a common issue with implantable medical devices. It is anticipated that these therapeutic cells may release necessary proteins or hormones missing from the body to treat chronic diseases as an alternative to daily administration of drugs. For more information, visit

For further information contact: Philip Toleikis, Ph.D., President and CEO Tel: (604) 961-2939

Ray Matthews & Associates Tel: (604) 818-7778

Forward Looking Information

This release may contain forward-looking statements. Forward-looking statements are statements that are not historical facts and are generally, but not always, identified by the words “expects”, “plans”, “anticipates”, “believes”, “intends”, “estimates”, “projects”, “potential” and similar expressions, or that events or conditions “will”, “would”, “may”, “could” or “should” occur. Although Sernova believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in forward looking statements. Forward-looking statements, which include our beliefs about the functionality of the Cell Pouch and our cell technologies, clinical trials, collaborations and therapeutic indications are based on the beliefs, estimates and opinions of Sernova’s management on the date such statements were made. Sernova expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.